Giuseppe Taibi on Posterous

This is Giuseppe Taibi's account on Posterous

Scanbuy: Barcode scanning up 700%

  • Barcode scanning through the ScanLife Platform is up 700% from the start of 2010
  • Starting in July, there are more scans in a single month than all of 2009 combined
  • Users are scanning both 1D and 2D barcode formats equally showing that people are less concerned with code format, and more interested in getting information quickly
  • People are scanning a wide variety of product UPC codes, not only from the consumer electronics category
  • Users are diverse from all age groups which shows a broad range of interest

Why the Fashion Industry Loves Foursquare | Mashable

“With the rise of mobile, the mixing of the web with the physical world seems only like the natural evolution of things. Mobile apps that combine location, real-time and social characteristics are in high demand by brands that want to promote their sales, and most of all, give to their physical stores a touch of the social ‘glitter’ of the web,” says Amalia Agathou, Technology Editor for Glamour Magazine in Greece.

Source: Why the Fashion Industry Loves Foursquare: http://bit.ly/b9aNWW

Rec.fm: Recommend Your Favorite Products for a Cause

rec.fmName: Rec.fm

Quick Pitch: Trusted recommendations and social media for the social good. It’s Aardvark meets Amazon reviews meets Twitter and Facebook.

Genius Idea: Friends love to share information about great products with each other. According to a survey by Publicis last year, 46% ofFacebook users said they would discuss or recommend a product on Facebook, while another 44% have already recommended a product on Twitter. And almost a third of respondents said they had learned about a product, service or brand via a social networking site.

Not only do friends love to recommend products to each other, but friends also trust these recommendations. According to Nielsen, recommendations from personal acquaintances is the most trusted form of advertising worldwide.

Source - Rec.fm: Recommend Your Favorite Products for a Cause: http://bit.ly/axvlOH

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Gap makes shopping more social with iPad app

gap-1969Gap Inc. has launched a commerce-enabled iPad application to create a more social shopping experience for consumers.

The company created the application to entertain and inspire consumers. Additionally, the application lets consumers shop Gap products anytime and anywhere.

“Social media is important to Gap – we want to be where our customers are,” said Daniel Rubin, spokesman at Gap, San Francisco.

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Armani Exchange adds consumer touch point with iPad mcommerce site - Mobile Commerce Daily

Armani Exchange was quick to embrace the mobile channel and has been able to establish a profitable relationship with its customers by reaching them in relevant ways, any time, on devices that they choose.

In the first few months following adoption, Armani Exchange realized new revenue streams of several thousands of dollars a day, not counting in-store and traditional online sales that are influenced via the mobile channel.